Yomna Mohamed is an artist, graphic designer, and photographer from Alexandria, Egypt, currently based in New York City. She is a graduate of Parsons School of Design and previously served as a creative resident at Roc Nation.
Working across art direction, music, and cultural spaces, her practice spans design, image-making, and publishing. Rooted in typography, lettering, and editorial design, she approaches visual language as both a formal and cultural tool.
Her work draws from Arab visual culture, engaging ornamentation, domestic space, and printed ephemera to explore design as a system of memory, authorship, and preservation. Alongside her individual practice, she is the co-organizer of MENA-CC, a New York–based collective supporting Middle Eastern and North African creatives, creating space for collaboration, visibility, and cultural continuity.
Currently, Yomna is developing her experimental publishing project, Gust For You, as well as documenting the Arab American diaspora in New York through an ongoing photo series embracing performance, and often over-the-top aesthetics common in immigrant households.
She is currently Freelancing for The Strokes + Saint Levant / 2048 Studios 😍 She is currently Freelancing for The Strokes + Saint Levant / 2048 Studios 😍
Additional Projects Available Upon Request
Photography 📸
Design 🛌
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Archived Projects 🖇
Gust For You🌹
An experimental publishing project that examines how domestic ephemera functions as an archive within Arab visual culture, reframing ornamentation and “kitsch” as a sophisticated system of design, memory, and language preservation.
Qalb Shadia (Shadia’s Heart) takes the form of a redesigned blanket, part of an ongoing series reimagining domestic objects.
Throughout the work, my personal email and full name appear in large, whimsical typefaces and neon colors, alongside photographs of my father in his 20s. Phrases like “May Allah Give You Warmth,” Apple logos, Lacoste icons, and thumbs-up symbols are layered into the composition.
Through these projects, I am addressing the historical exclusion of Arab, working-class, and diasporic visual culture from design discourse.
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BFA Communication Design Thesis Project
Parsons School of Design
2026
Palestine Justice Effort Ramadan Collection 🇵🇸
A Collaboration between Yomna Mohamed and Palestine Justice Effort as part of their Ramadan + Eid 2026 Collection.
Deliverables included a ‘My Palestine’ T-Shirt and a rose scented ‘Allah’ Air Freshner with a photograph of Masjid al Aqsa on the back.
Profits were donated to humanitarian efforts in Palestine.
Shop PJE here
Non-Profit
Merchandise Design
2026
Sounds of Resistance 📢
A Sound Collective Amplifying Censored Voices from the MENA Region and Beyond
An initiative dedicated to amplifying the voices of censored artists and musicians. Rooted in the belief that music is both resistance and survival, the project centers artists who use sound to challenge regimes, reclaim identity, and document political struggle.
In response to digital censorship, the project embraces analog formats - zines, print media, merchandise, and physical music - as tools for cultural resistance and word-of-mouth circulation.
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Non-Profit
Branding + Identity
2025
ROCNATION Creative Design Resident 🎧
As part of Roc Nation’s in-house design team, I contributed to a wide range of creative projects supporting artists including Bootsy Collins, Megan Thee Stallion, Tinashe, and Infinity Song. I worked closely with both the marketing and design departments, reporting directly to Creative Director, Irwan Awalludin and Marketing Specialist, Nia Rutherford.
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Music & Entertainment
Creative Intern
2025
GHORBA 🏠
“Ghorba” is an Arabic word that loosely translates to estrangement or exile. It often refers to the feeling of leaving behind collective life - family, homeland, community - in pursuit of individual aspirations.
With a focus on Arab and North African immigration to New York, GHORBA is a publication that brings together visual archives and personal narratives from the diaspora. It explores how these communities rebuild, reimagine, and assert their identities in a new place. Through interviews and imagery, the project becomes a visual and oral documentation of diaspora artists, shopkeepers, restaurant owners, and more—highlighting the intersections of culture, religion, memory, and selfhood.
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Migration Studies
Research & Book Design
2024
Suez Studio 🇬🇧
Building on an existing identity, this project involved expanding the branding system for Suez Studio, an Egyptian-London–based clothing brand. The work included custom Arabic and Latin lettering, refined typesetting, illustration, and design support for their latest collection.
Deliverables ranged from apparel graphics, bags, and hats to clothing tags and other print materials for merchandising—bridging cultural references with contemporary streetwear aesthetics.
Apparrel Design
Branding + Identity
Photography by
Serag El Mleigy
2023
MSFTSrep x New Balance 🇪🇬
Produced in collaboration with New Balance and Jaden Smith’s MSFTSrep, this campaign pays homage to the youth culture shaping the streets of Cairo.
The skaters featured are core figures in Egypt’s growing scene and recent winners of Red Bull skate competitions.
As an Egyptian artist, this project was especially close to my heart. I approached it not just as a professional collaboration, but as a meaningful opportunity to bring visibility to a powerful and often underrepresented creative community in Egypt - one that deserves to be seen, heard, and celebrated.
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Brand Campaign
Production & Photography
2024